This is my first experience using liquid detergents to wash my clothes in the machine, and I have to say I am sold on this product. Because it's a liquid it dissolved easily in the water unlike powder detergents I used previously that used to deposit on the clothes.I loved how easy it was to measure and pour. In addition, some of my clothes has bad stains, and this detergent washed them cleanly and removed the stains.I also love the fragrance of this product, and didn't feel the need to add any fabric softener after the wash. Even after the clothes dried, they still smelled fresh and felt super-soft and clean to touch.Another thing I should mention is the packaging of the bottle. It's very user-friendly allowing you to pour the correct amount into the cap without any wastage. Also, there is a transparent line on the side ensures you can track how much is remaining. I really appreciate that it makes it easy for me to track the usage, and buy replacement well in time.Great value for money product suitable for both front-loading and top-loading washing machines.