To the reviewers that have some pangs of guilt to be switching from Tide after all these years --- don't feel guilty, and I'll tell you why. Tide used to smell great. I once mailed a sweatshirt in a Priority mail Tyvek envelope (no other bag or wrap inside) and instead of a thank you, I go a phone call telling me how fantastic my laundry smelled. No big deal you say? I mailed the sweatshirt from Queens NYC to New Jersey! Smellsville! That's saying something. Then Tide went ultra once, and Tide went ultra a 2nd time. Well along the way, some scumbag at Proctor & Gamble decided to concentrate the soap, but specifically not the scent, so they could sell us "Downy Unstopables" for more money per load than Tide ever was to begin with. So now if you wanted your laundry to have any improved scent, you had a new category of product to include in your laundry. The result is that we are paying more than twice the price to get some kind of deodorizing action & fresh scent from our laundry detergent! And how many loads does a little $9 bottle of those Unstopables last? Nobody knows, because the instructions are to sprinkle as much as you like into the load. No recommended measure at all, and therefore no estimate of the number of loads in a bottle. Now did they make it so you could add it to the final rinse or so the fantastic scent rinses in? Of course not! They made them like slightly smaller Kellogg's Corn Pops so that you have to toss them in the wash at the very beginning - you can't put them in the detergent or softener dispenser, because that way, the scent is sure to get washed out enough so that you are forced to use the most possible product. There's no shame in this scam on consumers who are too busy to write stupid commentaries like this on Amazon to protest --- because although the same company making Tide & Downy also makes Febreeze, do you think the $9 a bottle "add scent to your laundry sugar pops" has any deodorizing, odor-eliminating or refreshening capabilities designed into it? Absolutely not. You get some scent to add to your laundry, but to add insult to injury you better add double because it's gonna get mostly get rinsed out!That said - I was very skeptical of this Persil because my new building has these HE washers that I feel like are some other scam on America - I really never believed that my laundry was being cleaned in these things.Oh, Persil, I don't know who you are or why your mother named you that so you would then name your laundry detergent the same name, but you make me a believer again and I now again believe that washing machines do actually get clothes clean, and that it's possible!Mr. Persil must be some kind of guy from a nobel prize winning family who just liked chemistry in school. Because how that dude got my laundry clean with 1/4 cup of laundry detergent is something we could use to settle the Middle East Conflict. I mean those guys in the desert with their long white robes? Persil would have them brighter than sunshine on a stick and they'd never be the wiser.Mr. Persil must never have worked for Proctor & Gamble because he doesn't know how to shaft people hard when they bend over to put their laundry in the front-loader. The instructions state to use 2 oz of Persil for a regular load, but for heavily soiled loads.... Now folks we all know what the label is supposed to say, right... it's supposed to say fill it to the next line or use a lot more, or pour the entire box in, right? No, Mr. Persil is quite hilarious - he says for a heavily soiled load, you should use an extra 1/2 of an ounce of his detergent. Wut? I didn't know what to make of a large company that can obviously mass produce something in a nice bottle that doesn't want me to use the most possible product I can possibly use without any relation to reality, and certainly no worries about recreating the Brady Bunch super soapy laundry suds overflow down the hall episode.Clothes that I suspected were simply not really cleaned before were markedly cleaner now. Apparently many of my clothes and linens have stains in them that will never come out fully, but they're way cleaner now.And, everything smells clean. 1/4 cup of liquid and everything smells clean. So it is possible.Consumer Reports rated this #1 (Persil 2-n-1, the other Persil products were rated lower - not unacceptable, but lower) and they also noted that certain detergents actively clean/remove allergens (I'm not describing this perfectly), and this was one of them. I can tell you that all of the laundry seemed to be less irritating than any other load previously done in the HE machine.It does a REALLY good job at cleaning things...... so, I will probably buy it again despite the HORRIBLE smell.I didn't think I'd be able to stand it when I first opened the bottle, but once you wash, then dry, it fades a lot, and by the time you go to wear the clothing, it's pretty much gone. I just wish they'd tone it down a bit from the beginning.The primary point of the stuff, though, is the washing..... and this did a better job of removing dirt/grease/etc from work clothing than anything I've used in the past, and it may have made me a new convert.I love the fact that this soap takes out all stains out of my clothes. It make my whites with light bleach very white and removed all dirts out of the clothes.Trying to find something to get deodorant out tops. It's good detergent but it didn't fully work for what I wanted done.Hubby bought this for me saying the Consumer Reports highly recommended it. I was skeptical, but the scent is great and everything comes out clean!Consumer Reports rates this "stain fighter" detergent as the best - and it is.This has the best performance of any laundry detergent I've tried! Originally my household thought the fragrance was overpowering, but we found that by using less than the recommended amount (half as much at MOST) we get incredible cleaning but without the unbearable scent. And we have an old top-loading washer that in theory should require the most detergent.I'm updating my review to 5 stars, originally I gave it 4 because of the scent, but now it's an even better value. I'd suggest the manufacturer adjust down the recommended dose though.It really freshens your clothes and cleans better to