I dislike the price,I dislike that it was opened and some leaked out and it was a mess. I will only buy from the Laundress website from now on, The product is excellent!My denims are loving their LUX "bath" in this liquid. I use it in my top loading HE washer. I wash a full load which in my case is about 8 pairs of jeans plus a jean jacket or two. A scant quarter cup is the amount I use. If I'm washing a particularly dirty load I'll add a quarter cup whatever bleach free stain remover I have on hand.(Usually Clorox). My jeans of all colors come out of the washer bright, clean and fresh smelling. I don't wash dark blue jeans with pastel or jewel colored denim. I wash jewel toned(burgandy, green, deep purple etc)together. My pastel colored denims do great together as well. Denim is my favorite type of everyday pant, though at the age of 55 I skip the pre-distressed styles (I think they're great on a young thang such as my daughter in law!). I wear dark blue, all the winter jewel tones and for spring & summer I break out my pastel collection. On days I don't do a full workout, I do 2 reps of 10 lunges to keep the booty in shape. That's 2 reps each of 10 front, back and side lunges. Didn't know you'd get a brief "booty health" hint with this review did ya?This IS a luxury product but it lasts a long time!Great stuff. Worth the price. Keeps colors from getting washed out. I use on everything, not just denim. You don’t need much. I just put maybe a spoonful per load.Always a great product. I been buying laundres products for yours and I love the smells and how soft they leave clothing. Will change the color of your whites if you use it on them by mistakeMy husband and I are both fragrance-sensitive, and really appreciate that our jeans come from the wash smelling fresh without being "perfume-y". Plus, color retention (we both love the look of dark, neat, "sharp" jeans has been marvelous thus far. Using this logic, I've started to use this not only for our jeans, but as my standard dark-wash detergent. So far, I've been really pleased with the results. The Laundress makes a really nice line of products!the line of laundress laundry liquid soaps are wonderful in every way.This product works in my opinion; it does clean and preserves the color. Before finding out about this product, I noticed my jeans were fading and losing its color. Now it has been about 2 or 3 years since I purchased this product and I can safely say that I never had an issue with this product at all. It works great and leaves me satisfied every time I wash them.When I first used this, it (in addition to Downy Beads) made my jeans smell FANTASTIC and my husband was really pleased. We don't wash our denim often, as you're not supposed to, and when the bottle was halfway gone, it began to smell TERRIBLE and developed cloudy spots in the detergent. In other words, it went bad. I tossed it and am looking for something else. It did a fair job of cleaning, but, as another reviewer noted, doesn't get your denim fully clean. I don't really know where I stand on this. Perhaps we got a bad bottle or something, but I guess I have to say, I don't recommend.I feel safe washing my dark navy jeans with this and wouldn't go back to regular detergent / conditioner.I'm a guy and really like the smell after washing jeans with this, it's hard to describe but it just smells right for denim.Looking at the bottle you'd be expecting a feminine floral scent but, whilst it smells excellent and of a high quality, it's actually kind of rugged and almost musky - not what I expected!The only downside is that it's a little pricey - it cost me £20 and comes in a bottle about the size of a large shampoo container.Bestimmt reinigt ein anderes Waschmittel meine Jeans auch, aber hier bleiben die Jeans (solange man sie nicht bei 90°C kocht!) echt super in der Farbe und das Material wird (trotz Trockner - ja ich schäme mich) super geschont. Ach ja Dosierbarkeit top und hält ewig, bie mir mehrere Jahre!Uso questi detersivi da tempo sono fantastici e mantengono i jeans perfettiジーンズをあまり洗わず、育ててきましたが、どうしても臭いがでてきて、我慢ならず洗濯するも、臭いがとれない、、臭いとれないので、お気に入りのジーンズを何回も洗濯し、色が落ち、そして臭いも消える事なかったです。最悪な結果になりました。が、しかしこの商品と出会い、ジーンズ一本なら少量の液で大丈夫で、着け置き約30分で洗い流して終わりです。臭いも簡単にとれましたし、早く出会っていれば、オキニのジーンズも最悪な結果にならずに済んだと思います。大草直子さんが雑誌で紹介されていたので知り、購入。今回はリピート購入です。デニムはもちろん黒いデニムの色落ちを防ぎたくて、使っています。色落ち防止の他に、生地が柔らかくなりはきやすくなったのが、一番嬉しいです。